David Sammel


Unlock your full potential

David Sammel will change your life.

Whether you are an Athlete, Coach or Business Leader you will benefit from an amazing journey that will transform your awareness, perceptions and thinking to take new actions that will achieve the results you are looking for!


Discover the secrets that declutter your mind.

Mindset College is the only mental skills programme that provides you with cutting-edge, tried and tested tools from the coal-face of elite sports performance.

Get access to the creator, David Sammel, a master of mental skills development, and coach to the stars.

Become a confident and effective athlete by applying these tactics in our self-paced online course.

Books he has written


best seller

Locker Room Power

Locker Room Power: Building an Athlete’s Mind is a powerful new book written by International Tennis Coach David Sammel. In his first book, he shares the step-by-step process and his winning formula.


Belief and Self Confidence

What is the difference between self-belief and self-confidence? “I think luck falls on not just the brave but also the one to believe they belong there. " Novak Djokovic


The Transition: from junior to professional tennis

One of the most difficult jobs for parents, coaches and players is the transition from promising junior into the professional game. (A bonus if you get Locker Room Power)

Start with building your own Locker Room Power

Private coaching for players and coaches

With decades of proven experience, David is prepared to help you achieve your goals, and beyond.

Leadership Coaching

I only need 30 minutes. We don’t need a single second more to understand exactly what you need as a coach or a player. This session is to explore how well we work together.

Private Coaching

Why? Your time and ours is limited. I can’t take every coaching candidate as a client. It’s not feasible. I will work with you if I truly feel I can help you reach your goals and we are a good fit for my personalised one-on-one coaching program. So complete the form and let's talk.

What People say about David


ready to reach new heights with David Helping you?

Whether you need individual coaching, mentorship or Mindset Skills as a player or a coach contact us to start a conversation.