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When the pressure’s on, clarity beats overthinking

I enable leaders and athletes level
up with conviction when it matters most

When the pressure’s on, clarity beats overthinking

I help leaders and athletes perform with conviction when it matters most

Coach | Consultant | Author | Podcaster

You’re capable of far more than your results show. The problem isn’t talent; it’s the noise that hijacks clarity when the pressure rises. That’s where I come in. After decades coaching in elite sport, I help athletes, executives, and founders cut through overthinking, stabilise their mindset, and perform with conviction when it counts.

The hidden differentiator? Most people miss the real blocker: off-field issues always bleed into on-field performance. Fix the root, and everything sharpens fast. No theories. No gimmicks. Just battle-tested tools that work in the toughest environments.

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ABOUT

David Sammel has spent decades at the top of sport, coaching champions and shaping mindsets to perform, and thrive, under the highest pressure.

PODCAST

David shares candid conversations with world-class athletes, coaches, and leaders, unpacking the mindset shifts and stories that drive success under pressure.

CONSULTING

From the locker room to the boardroom — I coach leaders to think clearly, decide decisively, and perform when the stakes are highest.

AUTHOR

David Sammel, author of the bestselling Locker Room Power, reveals the mindset and aura that champions use to win before the battle begins. His writing is forged in elite sport and built to inspire clarity and conviction in any arena.